Boity ventures into hair business as she launches “Be You” hair range (Video)

Boity Thulo ventures into hair business in collaboration with Frontrow Hair Extensions company.

The rapper who has been teasing the brand for weeks finally unveiled the name of her new hair business as Be You on Friday afternoon.

Speaking about the new brand, she wrote,

I have never been prouder to launch my @beyou_byboity HAIR RANGE The BE YOU range is built around 3 core pillars:

  • BE YOU – Products that celebrate whoever you want to be.
  •  QUALITY – You deserve quality. Invest in yourself. Invest in quality hair.
  • TRUST – Reliable delivery, In collaboration with South Africa’s most trusted hair brand @frontrowhair.

Boity has over two businesses which are, drink brand, perfume brand, hair care brand and now a hair brand.

Check out photos of the hair launched below:

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